Paid and Organic Content Strategist & Creator

As a social media strategist, Katryna has led comprehensive organic and paid social campaigns for Modernize and its associated brands, spanning platforms like Facebook, Instagram, TikTok, Linkedin, and Youtube. With a keen eye for emerging trends. Katryna orchestrated campaigns that not only resonated with the target audience but also garnered widespread attention, such as the viral Aubrey Plaza Emmys meme, which received notable coverage in publications like Marie Claire and People Magazine.

Katryna utilized data-driven techniques and targeted campaigns to influence customer behavior, boost demand, and ultimately drive revenue growth. Through strategic collaborations with major enterprises like Power Home and ADT, Katryna ensured that social ad creative aligned seamlessly with brand objectives and resonated with the intended audience.

Employing cutting-edge AI platforms like Midjourney and Riverside, Katryna capitalized on emerging technologies to produce trending content across diverse platforms, ensuring Modernize stayed ahead of the curve in the digital landscape.

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